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| TECHNOLOGIES SPOTLIGHT |
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BRIKO: A History Filled With Victories Since 1985 |
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PEOPLE INSIDE AND OUTSIDE… |
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Briko has a long history of
success. Commercial triumphs go hand in hand with its athletes' victories,
those same athletes who give their advice on product development -
the products that allow them to optimize their performance and that
often prove to be decisive technical tools.
Briko also means technology research, comfort, design, so that each
product, apart from being an helmet, a goggle, an eyewear or a t-shirt,
aims to satisfy the sporting side of all of us. |
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BRIKO YESTERDAY… |
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Started in 1985
with the production of waxes for the Italian ski team, Briko made
its mark within a short time. Briko down a road of victories in a
growing number of sports and disciplines. With innovative ideas, four
product lines were created in just a few years: WAX & TOOLS, EYEWEAR,
HELMETS and ACTIVE WEAR.
There are several important steps that should be remembered along
Briko’s history: from the development of the THRAMA lenses in
1989 (an actual light "equalization" system designed to
offer various levels of filtration) to the launch of the first cycling
helmet in 1992, the KASCO; from the expansion of the ACTIVE WEAR PROGRAMME
in 2000 with the introduction of the KATANA COLLECTION to the launch
in the same year of the FORERUNNER ski freeride helmet, with its sleek
design and technical features.
The list of successes continued to grow.
From 1993 through to present day, the Briko Brand has become world
renown in the technical-sports equipment sector with technically innovative
product and a string of exciting sports victories.
Since 2001 Briko has become a mark of Type 20. Combining
the historical background of the mark with an international managing
knowledge the company has rapidly grown and enlarged its worldwide
export channel. Type 20 is also licensee of Arnette brand: helmets,
goggles and wear. |
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BRIKO TODAY… |
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Today Briko is synonymous with
extremely high quality and performance. A well-established company,
made up of people who work every day in the R&D dep., in the marketing
dep., in the sales dep.,…
Briko's new communication strategy reinforces the products with dynamic
advertising, sponsorship of top athletes in various sporting disciplines,
participation at key events and trade shows and leading-edge, innovative
marketing materials. |
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BRIKO TOMORROW… |
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Briko will continue the development
of innovative and technical products, expanding its consumer base
and positioning itself as a leader in the international sports industry.
Our products will be always performance produts, our people performaniac
people. |
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